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Brandon Cruz was surrounded by music since birth. Brandon’s mother would drag him to watch his father’s band play in clubs around the Bay Area. It’s only natural that he started DJ’ing in while in high school in the 80’s and promoting parties in college during the 90’s.
Brandon got his start in mainstream music in 1994, going to work for a small talent agency that booked entertainment for fairs, festivals and colleges nationally. That’s where he met a local singing group, which he started managing and recording. His group made waves nationally, and Brandon signed the group to Geffen Records in 1996. While at Geffen, Brandon managed the Record Promotion, Retail Distribution and Marketing of the band; and served as the band’s Tour Manager as they toured the US and Southeast Asia.
For the next 5 years, Brandon worked in A&R and Channel Distribution for several Music Distributors, and signed national dance acts. But traveling the world and marketing dance records was not his first love. Brandon wanted to get back to producing special events.
Brandon joins AEC with the enthusiasm of a kid in a candy store, doing what he loves. He also brings over 15 years experience in providing music; 8 years experience managing bands and 3 years experience planning special events.
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